answer:1. Coca-Cola's Share a Coke campaign: This campaign personalized Coca-Cola bottles with popular names and encouraged customers to share their Coke experience on social media, creating a buzz and increasing sales. 2. Oreo's Daily Twist campaign: To celebrate Oreo's 100th birthday, they created 100 new designs featuring the cookie in pop culture events. This campaign went viral and ended up increasing their fan base on social media. 3. Old Spice's The Man Your Man Could Smell Like campaign: This humorous viral campaign featured actor Isaiah Mustafa in a series of ads that took over social media. The campaign resulted in a significant increase in sales. 4. Airbnb's #OneLessStranger campaign: Airbnb encouraged hosts to do a small act of kindness for their guests and share it on social media with the hashtag #OneLessStranger. This campaign created a positive image for the brand and increased brand loyalty. 5. Sephora's Beauty Insider Community: Sephora created a private community for their frequent buyers, where they could share reviews and engage with each other. This community increased loyalty and contributed to increased sales. A "less-is-more" approach could be effective in social media marketing because focusing on one or two platforms allows for a more targeted approach, resulting in a more effective campaign. Additionally, this approach allows for better analytics and insights on the success of the campaign.

answer:Sure, here are some more examples of successful social media campaigns: 1. Dove's #RealBeauty campaign: Dove's campaign aimed to redefine beauty standards and promote body positivity. Their social media campaign included a hashtag (#RealBeauty) and a viral video that garnered millions of views, resulting in increased brand loyalty and sales. 2. Apple's #ShotoniPhone campaign: Apple highlighted the capabilities of its iPhone camera by featuring user-generated content on social media. The brand's followers responded enthusiastically and shared their own pictures, resulting in a successful campaign with increased sales. 3. Nike's #JustDoIt campaign: Nike's iconic slogan was the centerpiece of an inspiring social media campaign that encouraged people to share their fitness journeys. The campaign's hashtag quickly became a trending topic on social media and achieved record-high engagement rates. 4. Always' #LikeAGirl campaign: Always aimed to challenge the negative connotations of the phrase "like a girl." The resulting social media campaign featured a video that quickly went viral, resulting in increased brand loyalty and sales. 5. Wendy's social media sass: Wendy's Twitter account became famous for its witty and humorous replies to fans and competitors. This approach resulted in a significant increase in social media engagement and brand loyalty. These are just a few examples of successful social media campaigns. Each campaign had a clear goal, a targeted approach, and a strong message that resonated with the brand's followers.

answer:Certainly! The Airbnb #OneLessStranger campaign was launched in 2014 after a fateful encounter between Airbnb host Amr Selim and his guest. Amr left a note for his guest offering to take him out for coffee and show him around the city, and that encounter led to a moment of connection that left them both feeling less like strangers. That's when the idea for the campaign was born. The campaign was based on the idea that small acts of kindness can make a big difference in the world. Airbnb encouraged hosts to do something nice for their guests, like leaving them a handwritten note, giving them a free ride, or simply sharing a meal with them. Hosts were then encouraged to share their stories on social media using the hashtag #OneLessStranger. The campaign quickly gained momentum and became a viral sensation. Airbnb hosts from all over the world shared their stories on social media, and the hashtag was used over 5,000 times in just a few weeks. The campaign's success came from the fact that it was based on a simple, relatable idea that resonated with people: that small acts of kindness can change the world. In addition to increasing brand loyalty, the campaign also resulted in increased bookings and revenue for Airbnb. The company reported that hosts who participated in the #OneLessStranger campaign saw a 29% increase in bookings compared to those who didn't participate. Overall, the campaign was a great example of how a social media campaign can be both effective and inspiring.

answer:According to the report, an agreement is in the works for a game each in 2020-21 and 2021-22, but nothing has been finalized at this time.